loredana roccasalva

Brand

LR - Loredana Roccasalva

Company Information


The small company LR LOREDANA ROCCASALVA was set up in 1995 in Modica in the province of Ragusa, in the Ibleo baroque valley.  
Initially, the company produced a collection of wedding dresses and later a collection of ceremonial garments, all accompanied by a production of "tailor-made" haute couture clothes. The owner of the company, as well as being the designer of the collection that bears her name, after training at the IED (European Institute of Design) worked in the style offices of big names (Gattinoni, Capucci, Versace Jeans), developing extensive experience in the clothing industry from the design stage to the finished product. Started to develop a project related to the collection of her territory, full of shapes and colors of her land so that in 2005 she paraded her first  HAUTE COUTURE collection in Rome within a week of the Capitoline fashion meeting, and repeated the experience in 2006 and 2007. 


After being greatly endorsed, in 2006 her first real prêt à couture collection was launched. In 2016, was born in Modica City LOREDANA ROCCASALVA MAISON, the first SICILIAN FASHION FOOD STORE, a true concept store, a place full of charm, one step away from St. Peter's Cathedral. LR MAISON has organized its own atelier as a home: here you will be welcomed as a guest, you can take coffee made with moka in delicious cups of the grandmother's "good service". You will be able to visit the environments and be enchanted by the originality and the refinisation of the hunting items of the gown, blouse, jacket, and skirt for you. Caffetteria and Fashion, the two elements of the Italian style are linked to the structural tradition of the environments that make the materials and colors the strong point.


The company philosophy focuses mainly on three pillars:


TAILORING QUALITY  in couture à porter


PRESTIGIOUS MATERIALS, precious natural fibers, with an eye on research and exeperimentation


ORIGINALITY IN DESIGN, research ranging from art to architecture, the history of her land, Sicily, which is so rich in layers of different cultures giving the designer a truly unique environment


THE TARGET reference collection is medium-high and in haute couture is markedly higher is the reference segment


PROSPECTS IN THE MEDIUM AND LONG TERM: Find selling points in the world that can incorporate this product and not diminish its nature.

The quality of design and implementation done in a magical place like Sicily, following the dictates of haute couture and craftsmanship cannot and must not be incorporated in the rules of industrial production, which would debase the product by removing the charm that all of this gives it.

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Tailoring quality and prestigious materials


The quality of design and implementation done in a magical place like Sicily, following the dictates of haute couture and craftsmanship cannot and must not be incorporated in the rules of industrial production, which would debase the product by removing the charm that all of this gives it.

loredanalogo

Loredana Roccasalva Atelier
Corso Sandro Pertini n°56 – Modica 97015 (Italia)
+39 338 5245981 | info@roccasalvaloredana.it

The small company LR LOREDANA ROCCASALVA was set up in 1995 in Modica in the province of Ragusa, in the Ibleo baroque valley.  

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