Once upon a time there was a magical Sicily, where travelers of different cultures from around the world left a mark destined to become tradition.
A Tradition made of colors, flavors, aromas, spices and baroque vaults, a result of the mixing of diverse cultures.
A Tradition that evolves through time.
This is Loredana Roccasalva: she masters the culture of tailoring, and her careful choice of materials brings a unique style to life.
Style Inspired by tradition, looking to the future.
Loredana Roccasalva’s collections are inspired by culture, tradition, but also by the innovation of Modica.
A city of ancient origins that rises on the confluence of two rivers, now drained. They divide the upland into four (4) hills, where traditional Sicilian houses, majestic noble palaces and beautiful Baroque churches, climb and overlap, in an eternal challenge to conquer the sky.
Timeless fashion between past and future, tradition and culture, harmony and contrast. Loredana Roccasalva.
A magical place where time stands still, letting the senses enjoy the moment.
The sound of tea poured into an antique porcelain cup, familiar portraits that stare at the angry Moors’ heads. A place where clocks stopped a long time ago, and are now silent guardians of Loredana’s clothes and accessories.
LR Store: a place in the making, an experience of lost time, eventually found and lived.